From 2 Calls Per Week to Booking Out 10 Days
How a Wisconsin garage door company transformed their business with strategic local SEO over 15 months
The Challenge
Before partnering with DBL SEO, this garage door company was struggling with minimal online visibility. They were receiving approximately two calls per week and had virtually no presence in local search results.
Starting Position:
- • Only ~30 monthly GMB calls
- • Minimal website traffic (~12 clicks/month)
- • Poor local search rankings (3 top 3 keywords)
- • 15-20% GeoGrid visibility
- • High cost per lead (~$38)
Visibility growth over the 15-month transformation period
Our Comprehensive Strategy
A location-first SEO approach designed to maximize online visibility and lead generation
GMB Optimization
Complete rebuild and optimization of Google Business Profile across relevant ZIP codes
City-Specific Pages
Targeted landing pages using reverse silo strategy to capture localized search traffic
Technical SEO
Enhanced website speed, structure, and schema markups for better crawlability
Reputation Management
Automated review generation system with SMS and QR code integration
Local Citations & PR
Strategic public relations and citation building across the Green Bay area
Content Automation
Weekly blog publishing and IFTTT syndication stack for consistent updates
Visual Evidence of Growth
See the transformation in real performance data
GeoGrid Ranking Improvements
Geographic ranking improvements for "garage door repair" across service areas
GMB Performance Dashboard
Google My Business performance showing year-over-year growth in all key metrics
Complete Performance Metrics
January 2024 to April 2025 transformation results
| Metric | Before (Jan 2024) | After (Apr 2025) | Growth % |
|---|---|---|---|
| Monthly GMB Calls | ~30 | ~165 | +450% |
| Monthly Website Clicks (GMB) | ~12 | ~110 | +816% |
| Top 3 Keyword Rankings | 3 | 28+ | +833% |
| GeoGrid Green Visibility | 15–20% | 90%+ | +350% |
| Cost per Lead | ~$38 | ~$10 | –74% |
| Daily Qualified Leads | 1 every 2–3 days | 3–4 per day | +500% |
| GMB Views per Month | ~150 | ~950 | +533% |
| Website Sessions | <20/mo | 270+/mo | +1,250% |
15-Month Growth Timeline
Step-by-step progression from struggling to thriving
Initial Audit & Foundation
Comprehensive local SEO audit, GMB optimization, GeoGrid tracking initialization
Content Deployment & On-Page SEO
Local service pages published, reverse silo implemented, Web 2.0 blogs, GMB automation
Local Authority & Brand Signals
High-authority citations, press releases, customer photos, automated review system
Lead Flow Surge & Conversions
Mobile optimization, call tracking analysis, blog network expansion, photo strategy
Peak Performance Achieved
90% GeoGrid visibility, fully integrated automation stack, peak lead generation
Remarkable Transformation
Through focused local SEO strategy, this garage door company went from receiving only a couple of calls per week to consistently booking out services 10 days in advance.
- • ~2 calls per week
- • Minimal online presence
- • High cost per lead ($38)
- • Limited service area coverage
- • 165+ monthly calls
- • 90%+ GeoGrid visibility
- • Reduced cost per lead ($10)
- • Booking out 10 days in advance
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